In my almost 17 years of working with businesses large and small on marketing campaigns, trainings and day-to-day management, there is one thing I know for sure: every single business - even ones in the same niche - requires its own unique strategy. There can be...

Looking for advice in all the wrong places…. Due to the nature of my work, I spend a great deal of time every day on social media! And because I’m also an entrepreneur, I often drop by various business and entrepreneurial groups to read up on what’s new, to network...

Auto posting from one platform to another can seem like a convenient time saver, but often comes with some sacrifice. The screenshot seen here is an example of a tweet I saw today - clearly pushed to Twitter from Instagram (note the period between paragraphs -...

Real, human connection is what all relationships are based on, not numbers.  While social media platforms are all constantly updating and introducing new features, one critical factor remains the same: nothing outperforms relationship building - with prospects,...